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The invisible death of a start-up

DavidBrooks | 27 April, 2008 08:35

The Globe has a great little piece today about how start-ups die with no notice. It detailed a store that planned to bring together all cell phones and cell-phone plans so people could compare them - which sounds great to me, but which fizzled.

From the story: "No one issued a press release, and the company's name vanished from the website of its single backer, Highland Capital Partners of Lexington. Tom Stemberg, the founder of Staples, scrubbed the company's name from his bio.(He'd served on the board.)"

Such a poignant contrast to the louder-is-better approach when start-ups launch.


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